Overview & Programme

SLINGSHOT@SWITCH powered by Startup SG is coming your way this September!
Come witness the top startups in action as they pitch for attractive prizes! Meet with our judges from top-tier venture firms and multinational corporates including B Capital Group, DeClout, Golden Gate Ventures, KK Fund, Mistletoe, P&G, Red Dot Ventures and more at this startup competition.

The qualifying round and the grand finals will be held during the Singapore Week of Innovation and Technology (SWITCH) from 18 to 20 September 2017 at Sands Expo and Convention Centre Singapore.

Whether you are a startup, corporate, investor or just curious, this is the perfect chance for you to interact with the most creative entrepreneurial minds.

In addition, catch engaging speakers such as Taizo Son (Mistletoe) and Lim Kell Jay (Grab)!

Admission is free! Save these dates and register now at: http://eventregist.com/e/SWITCH2017_Slingshot


18th September 2017 (Monday)
Qualifying Round

A pool of top-tier venture capitalists has shortlisted startups to compete at the Qualifying Round. The top 20 startups will be selected for the Grand Finals on 20 September 2017.

Day 1 Programme
11:00 am Opening Ceremony

Opening Address by
Mr Poon Hong Yuen, Chief Executive, Enterprise Singapore

Launch of Startup SG Video

11:15 am SLINGSHOT@SWITCH Qualifying Round (Session 1)
1:30 pm Lunch Break
2:30 pm SLINGSHOT@SWITCH Qualifying Round (Session 2)
5:00 pm “Dare to Fail” by
Daniel Ong, Serial Entrepreneur
5:30 pm Announcement of Top 20 Finalists
5:45 pm End of Day 1 Programme

19th September 2017 (Tuesday)
Showcase of Startup Finalists

Catch the innovative startups from Global HIT Challenge and L’Oreal Innovation Runway. Watch them pitch their ideas for a chance to move on to the Grand Finals!

Time Day 2 Programme
9:30 am L’Oreal Innovation Runway
11:00 am Break
11:30 am Global HIT Challenge
3:00 pm End of Day 2 Programme

20th September 2017 (Wednesday)
Grand Finals!

Join us at the Grand Finals of SLINGSHOT@SWITCH 2017 as the Top 20 innovative startups join with startups fast-tracked from partner competitions to battle for the Grand Prize of S$200,000 and four prizes each of S$100,000 Startup SG grants respectively, up to 12 months of free workspace at JTC LaunchPads, and additional funding from the judging panel of investors and corporates. On top of that, six startups will be selected to participate in Channel NewsAsia’s Start-UP TV program.

Time Day 3 Programme
9:30 am Keynote Speech by
Mr Taizo Son, President and Founder, Mistletoe Inc
10:00 am SLINGSHOT@SWITCH Grand Finals (Session 1)
12:30 pm Lunch break
1:30 pm SLINGSHOT@SWITCH Grand Finals (Session 2)
4:00 pm “Building a disruptive business in Southeast Asia” by
Mr Lim Kell Jay, Head of Grab Singapore
4:30 pm Awards Ceremony

Address by
Mr S Iswaran, Minister for Trade and Industry (Industry)

Presentation of Awards


For enquiries, please email slingshot@ssg.startupsg.net

An initiative of: In collaboration with: In partnership with:


Dave Ng
B Capital Group

Dave Ng is a Principal at B Capital Group. Prior to B Capital, Dave was a Director at Oracle where he led the strategy for Cloud and Converged Infrastructure business. He has invested in promising early and growth stage enterprise and consumer technology companies such as Icertis, CXA Group, Ninja Van, Referral Candy and iVideoSmart. Dave currently serves on the Board of CXA and Ninja Van as Observer.Previously, Dave was an early employee at Zuora, the leading enterprise SaaS for Subscription Business management. At Zuora, he led strategy and operations for the Services business, focusing on people, process and infrastructure growth – scaling and expanding across US, EMEA and APAC. Earlier on, Dave was a management consultant at the Boston Consulting Group working across China and Southeast Asia. He began his career in product development as a software engineer at Oracle, delivering multiple major product releases.

Dave graduated from Harvard and Carnegie Mellon.

Mark Hon

Dr Mark Hon is an accredited private investor with experience in leading early stage company to IPO. He is the chairman of the Business Angel Network South East Asia (BANSEA), and chairman of the Action Community for Entrepreneurship (ACE). Mark is co-founder of Sugar Ventures in Singapore and venture partner at Garage Technology Ventures in the United States. He also serves on the evaluation panels of public sector funds that support entrepreneurship.A former professor of finance in Madrid, he was also visiting professor to universities in Oxford, United Kingdom and Deggendorf, Germany. In the private sector, he has formulated R&D commercialisation strategies for The Boeing Company, consumer electronics procurement road maps and mobile application strategies for France Telecom, and acquisition strategies in the energy sector. He has served as c-level officer at a publicly traded company, and economic index expert to a Swiss bank.

Mark serves on the boards and committees of various voluntary welfare organisations such as the Singapore Disability Sports Council, Singapore National Paralympic Council, Singapore Red Cross and the Foundation of Rotary Clubs. He is also member of the board of trustees of the Rotary Wish and the Cotton On Foundation Youth funds.

Mark was a member of the American Finance Association and faculty associate of the American Institute of Certified Public Accountants. He was recently featured in Who’s Who in the World and Who’s Who in America.

Jayson Goh
MD, Airport Operations Management
Changi Airport Group

Jayson Goh currently serves as Managing Director, Airport Operations Management of Changi Airport Group (CAG), overseeing both the Passenger Experience and Development Operations divisions, as well as the Experience Creation, Horticulture and Facility Management teams. Jayson also chairs CAG’s Innovation Work Group, with oversight over the corporate Innovation Lab that drives mid to long term initiatives to future proof the airport.A keen champion for service innovation, Jayson leads the effort in rethinking passenger processes at the airport, driving new initiatives that include automation, robotics and the development of intelligent solutions using data analytics.

Bernard Siew
VP, Innovation Lab
Changi Airport Group

Bernard Siew is the Vice President, Innovation Lab, Changi Airport Group (CAG). His key responsibilities include building an external innovation partnership network to co-innovate, develop and implement practical innovations at Changi Airport.Prior to this role, Bernard was the Deputy Director, Innovation & Enterprise, National Research Foundation (NRF) and responsible for the formulation of innovation policies to support the commercialization of R&D in Singapore. Prior to that, Bernard was a Head at EDB, where he focused on the growth and development of the Media & Digital Entertainment sector.

He graduated with a BSc in Mechanical Engineering from University of Michigan, USA; and a MSc in Mechanical Engineering from Stanford University, USA.

Bidyut Dumra
Executive Director
DBS Innovation Group

Dumra is an intrapreneur by day, an entrepreneur by night and a werewolf on a full moon night. Within the Innovation Group the mission is to support the banks vision to the ‘Best Bank in the World 2020’ by creating innovators on the inside while building effective partnerships with the outside. He has worked across various industries, such as, media, telecoms, entertainment, automotive, energy and aviation and attempts one startup every year.

Kow Ya
Executive Director
DeClout Limited

Kow Ya is the Executive Director of DeClout Limited, and was appointed to the Board on 1 January 2015. Backed by more than 20 years of experience in sales, business development and management in the IT industry, she is responsible for synergising the business operations of DeClout’s subsidiaries to achieve optimal corporate effectiveness and efficiency. She also oversees the strategic function of corporate communications at DeClout, building strong brand equity.Prior to this, Ms Kow has played a pivotal role in charting the development and growth of Procurri, growing the Asia Pacific support coverage to more than 17 countries regionally. She has also laid a firm foundation for the business to continue to grow and scale to greater heights, in particular, the globalisation of Procurri.

Before joining the Group, Ms Kow was the General Manager of Centia Pte Ltd. (a subsidiary of Cavu Corp) and was responsible for spearheading and driving the financial performance of the company. She first began her career at HP Singapore.

Ms Kow obtained a Bachelor in Science from the National University of Singapore, and a Master in Business Administration from the Birmingham Business School.

Lim Swee Yong
Head of Corporate Office
DeClout Limited

Lim Swee Yong joined as the Head of Corporate Office for DeClout in August 2015, and currently also heads the Group’s corporate venture arm. He is responsible for providing leadership to the Group’s business development and growth strategies and to drive mergers and acquisitions and other corporate initiatives. He also oversees the Group’s legal and corporate secretarial functions.Prior to joining the Group, Mr Lim was Vice President, Legal at Fullerton Fund Management Company Ltd, and before that, a Director with Stamford Law Corporation specialising in mergers and acquisitions, capital markets, venture capital and private equity.

Mr Lim graduated with a Bachelor of Laws (Honours) from the National University of Singapore, and is qualified to act as an advocate and solicitor of the Supreme Court of Singapore and as a solicitor of the Supreme Court of England and Wales.

Richard Eu
Group CEO
Eu Yan Sang

Richard Eu, the Group CEO of EYSI oversees the overall corporate development and management of the Eu Yan Sang Group since 1996. He started with the company as its General Manager in 1989. Eu Yan Sang is a company founded by his great-grandfather in 1879. Today, it is a leading integrative health and wellness company with a unique heritage in Traditional Chinese Medicine.With effect from October 2017, Richard will assume the role as the Chairman of EYSI. As the steward of the Group, Richard will lead the board in providing governance oversight, deliberating the Group’s strategic choices and providing independent counsel and advice to the Group CEO.

Richard was named the Ernst & Young Entrepreneur of the Year 2011 (Singapore) and represented Singapore at the Ernst & Young World Entrepreneur of The Year 2012 award in Monte Carlo, Monaco. He was also recognised as the CEO of the year by the Singapore Corporate Awards 2010, for SGX-listed companies with a market capitalisation of under S$300 million.

Richard actively participates in community projects and non-profit organisations. Apart from serving as Chairman of the National Museum of Singapore and Director of Thye Hua Kwan Moral Charities Limited, he enjoys performing for charity events.

Prior to joining Eu Yan Sang, Richard, who holds a Bachelor of Law degree from the London University, UK, worked in merchant banking, investment management, stock broking, computer distribution, and venture capital.

Kelvin Ong
FocusTech Ventures

Kelvin Ong, with over 15 years of experience in precision engineering, was the Executive Director of Focus-Tech Holding, leading shareholder of HDD component maker Seksun Group (S$295M). He went on to establish FocusTech Ventures, a Singapore based private investment company and technology incubator. Kelvin is also the founding and venture partner of TNB Ventures, an early stage VC firm focused on deep tech.As an active angel investor, he enjoys working with like-minded entrepreneurs, supporting over 30 startups in recent years. Passionate about hardware, Kelvin co-founded OneMaker Group to further develop the regional maker ecosystem. As an entrepreneur, he continues to build through FTV Labs, an engineering firm aimed at modernising old line industries such as manufacturing and construction with design & technology.

Kelvin graduated from the National University of Singapore & holds an MBA in Finance & Strategy from the Nanyang Business School.

Arthur Chua
Managing Partner
Goldbell Investments

Arthur Chua is the Chief Executive Officer of Goldbell Group. He began his career in the workshop of the company as a service executive and has since managed various divisions for the industrial vehicle group over the last 10 years, including the last 5 years as the Group CEO. Under his leadership, the company has witnessed record annual growth year on year from years 34-37 of the company’s anniversaries.Arthur is involved in the various investments by the family office, and has delivered more than 300% Return on Equity over the last 4 years. He works closely with startups and regional go-to-market partners and government bodies and agencies focusing on mobility, amongst other verticals which include Property, Education, and Fin Tech.

Arthur was one of the youngest member to be admitted into Entrepreneurs Organisation in 2008. Recently, he Co-Founded SWAT, a dynamic route optimisation engine for Smart Cities. Quoted by Ministry of Transport Second Minister Ng Chee Meng as “potentially transform[ing] how bus services are operated in the future”.

Jeffrey Paine
General Partner
Golden Gate Ventures

Jeffrey Paine is the founding partner of Golden Gate Ventures, an early stage technology venture capital fund based in Singapore investing in Southeast Asia with over US$60 million under management. Jeff started and manages the Founder Institute in Singapore where he is currently overseeing its expansion in Southeast Asia, and Japan. Since 2010 the Founder Institute in Singapore has graduated over 100 companies. He is a recipient of the Founder Institute Director Award 2012 for “Greatest Ecosystem Impact” Worldwide (Singapore).Golden Gate Ventures’ investments in Southeast Asia include Redmart, Carousell, Tradegecko, Coda Payments, Ayannah, Orami, Ruma, Moneysmart, Grana and Appota amongst others.

He is a Singapore native and graduated with a Bachelors of Business Administration (Information Systems) from the University of Southern California in Los Angeles.

Stephanie Davis
Country Director

Stephanie Davis is Google’s Country Director for Singapore, responsible for business strategy and operations. Prior to this, she has held such positions as Country Director for New Zealand and Managing Industry Director for Travel in the United States, looking after many of Google’s largest and most complex Travel partnerships. Stephanie first joined Google in 2006 and has held a number of other leadership roles, including looking after operational design for EMEA, working in the United States as Head of Industry for the financial services and insurance sector, and before that as Head of Publisher Partnerships. Before joining Google in 2006, Stephanie was Managing Director of Research and Marketing for Knight Ridder, Inc, the second largest publisher in the United States. Stephanie is thrilled to be living in Singapore, learning more about Singapore’s beautiful culture and partnering with local businesses to prosper in the digital age.

Nicholas Foo
Head of Business Development Singapore

Nicholas Foo currently heads the Business Development team, brokering partnerships and exploring new businesses for the Singapore business.He previously spent 7 years in the Singapore government, including starting and running an innovation lab at the Singapore Tourism Board. He also spent 2.5 years in New Delhi, India in a diplomatic role and doing market development.

He has also worked in London and New York. Nicholas has also consulted for small businesses in innovation, strategy and design.

Nicholas also loves storytelling and photography.

Chong Chiet Ping
Managing Partner
Green Meadows Accelerator

Chong Chiet Ping has been involved with the startup ecosystem in Singapore since 2010. She is currently a Partner with Green Meadows Accelerator (Enterprise Singapore’s co investment partner as well as Small World Group Incubator). She oversees all aspects of its operation and ensures smooth collaboration with various groups and partners in Singapore.She has worked 33 years in HP and was Senior Vice President of Operations HP Asia Pacific where she had managed merger of Compaq/HP Operations across all Asia Pacific – China, Japan, Australasia, India, etc. Her experience with operating in all the countries in Asia Pacific especially China and India has provided her deep insights into how businesses can be run in the Asia Pacific region which is a very important market for all startups. In addition, her deep business background of 33 years with HP allows her to help incubatees with all aspects of the business management.

She also served close to 7 years (till end 2014) on the board of Razer Inc. since the early growth stage of the company. She is also an independent director of Ascendas Fund Manager since 2015, a manager of SGX listed A-Reit. She has also been a consultant to the top management team of world’s largest home appliances company in China for close to 2 years.

Chirayu Wadke
Partner, IoT and Connected Devices
Jungle Ventures

Chirayu Wadke is an experienced technology executive, working on IoT and mobile payments platforms at Google, Mountain View for the last 5 years. He headed business development for the smart router designed by Google, and before that lead business development for the NFC mobile wallet ecosystem back in 2012 with Google Wallet/Android Pay.Prior to Google, he started Verizon Wireless’ corporate development presence in Asia Pacific and India and was one of the first few people on Softcard (JV between Verizon, T-Mobile and AT&T).

Between large company stints, he has also tried his hand at founding a startup, which went on to raise a few million dollars in venture funding. Chirayu has been an advisor to Jungle ventures since its inception in 2012.

Kuan Hsu
Co-Founder and General Partner
KK Fund

Kuan Hsu is the Co-Founder and General Partner of KK Fund, focusing on early stage internet and mobile investments in Southeast Asia, Hong Kong and Taiwan. He started his career in management consulting with McKinsey & Co. in the US, then focused on supply chain management in the US and China while at Solectron, an Electronics Manufacturing Services provider.
Kuan obtained an MBA/MA joint degree from the University of Pennsylvania Wharton School and became an investment banker in the US with Goldman Sachs executing M&A deals in the Technology, Media and Telecommunications sector. He subsequently moved to Singapore, executing PE deals at Temasek throughout the region prior to becoming a Venture Capitalist responsible for GREE Ventures’ Southeast Asian operations.

Mark Phong
Asia R&I Director, Advanced Research Labs and Business Development
L’Oreal Research & Innovation

Mark Phong is currently the Asia Director of the Advanced Research Labs and Business Development department for the Research and Innovation (R&I) Division of the L’Oreal Group. The Advanced Research labs of L’Oreal are responsible for the development of new cosmetics actives for all categories of products in the L’Oreal portfolio. The Advanced Research labs are also responsible for cutting edge scientific research in biology, chemistry, material sciences, biotechnology and biophysics to advance our knowledge of skin and hair properties in order to better understand the specific needs of our diverse world-wide consumers.He also heads the Asia Business Development and Strategic Foresight group, that is responsible for identifying, sourcing and negotiating the setup of new innovative external R&D collaborations with organisations of all sizes (from startups to other MNCs). The Business Development team is an integral part of L’Oreal R&I’s Open Innovation strategy that seeks to build strategic partnerships with small and medium size companies, especially with entrepreneurs and startup companies.

Before L’Oreal, Mark has extensive experience in the biotechnology and Pharmaceutical industry, having worked in the past as the VP of R&D at Curiox Biosystems, a successful Singapore based Startup Company and as a Group Leader with the American Pharmaceutical company Eli Lilly & Co based in their Singapore Research Center (Lilly Singapore Center for Drug Discovery).

Mark graduated with a double degree in Bioengineering and Economics from the University of Pennsylvania in the USA, followed by a PhD in Pharmacology from the National University of Singapore and finally an MBA from INSEAD in France/Singapore.

Taizo Son
President and Founder
Mistletoe Inc

Taizo Son is a serial entrepreneur with extensive experience in investing and incubating IT related venture companies in Asia. He is the Founder & CEO of Mistletoe Inc., as well as board member and advisor to various IT companies around the globe.He founded Gungho Online which is one of the most successful online gaming companies in Japan in 2002, which had its IPO in 2005.

With a vision to create Silicon Valley-like venture eco-system in East Asia by year 2030, Taizo founded MOVIDA JAPAN in 2009. Then he founded Mistletoe, Inc. in 2013 in order to commence comprehensive entrepreneurs support and startup ecosystem development activities. He strongly believes the World could be transformed into better place by nurturing entrepreneurs which would lead the creation of next generation.

Atsushi Taira
Chief Growth Officer and Representative Director
Mistletoe Inc

Atsushi Taira worked for the SoftBank group for more than 12 years. In 2003, he was CMO of Yahoo! Japan Corporation, in-charge of B2C revenue and the traffic for all services. In 2008, he was CEO of MySpace Japan, a JV between News Corp and SoftBank Corp. and was involved in the early stage of Social Media. In 2010, he was SVP of Global Business Strategy at SoftBank Mobile Corp., supporting Masa Son’s vision. The company formed JVs in India, Singapore and Indonesia and invested in startups in Silicon Valley and India, and operated the subsidiary companies.Atsushi co-founded Hike, a messaging company in India. Hike boasts more than 100 million registered users, and is now a unicorn with more than $1 billion valuation. He served in InMobi, another unicorn from India, as a board member from 2012 to 2016. From 2013, he relocated to Silicon Valley to manage strategic directions in the US, supporting US subsidiaries and Silicon Valley investments. He joined Mistletoe Inc., founded by Taizo Son, in Feb 2016 as Chief Growth Officer and Representative Director and is traveling Tokyo, Silicon Valley, India and Southeast Asia regularly to find and grow innovative startups.

Dr. John French
Director for P&G Connect and Develop Program
Procter & Gamble

Dr. John French obtained a Doctorate in Pharmacology from the University of Cincinnati, College of Medicine in 1988. Following postdoctoral training with Bristol Myers Squibb, Dr. French spent 5 years researching novel pharmaceuticals at Marion Merrell Dow. His research led to 17 publications in peer reviewed journals and 9 patents.In 1995, he joined Procter & Gamble’s Asia clinical organization. Dr. French spent 5 years in Asia gaining extensive hair and skin technical expertise while leading the conduct of clinical studies to meet the company’s regional consumer health and beauty care product needs.

In 2000, Dr. French joined P&G’s Personal Health Care organization in Europe. In this role he managed the development and delivery of OTC Health Care products (Vicks, Pepto Bismol, Metamucil, Thermacare) across Europe and Africa.

In 2005, Dr. French joined the Hair Care organization in new business and technical alliance role. In this role Dr. French was responsible for identifying and assessing external opportunities for P&G’s global Hair Care business (Pantene, Head & Shoulders, Herbal Essence and Wella).

More recently, Dr. French has led technology development teams in Beauty and other Life Science areas. He has extensive experience creating new business with a wide range large and small companies (including startups). In his current role John is leading P&G’s open innovation efforts in Asia.

Leslie Loh
Managing Director
Red Dot Ventures
Serial Entrepreneur : Venture Investor : Adult Educator

Leslie Loh founded his technology business in 1983 after he graduated with an IT and finance degree from Saint Mary’s University, Canada. Leslie led the one-man startup to a publicly listed global enterprise until it was acquired in 2006.Leslie was selected the overall winner of Singapore’s ASME Rotary Entrepreneur of the Year in 1998 and received the National Youth Award (Entrepreneurship) in 1999. In 2006, Leslie was awarded the “Person of The Year” IT Leader Award by the Singapore Computer Society.

Leslie’s passion is to develop tech talents, nurture entrepreneurs and grow technology startups. Mr. Loh frequently contributes time to support tech startups and adult education development in Singapore with participation in several national development committees charting economic strategies, workforce development, education transformation, and entrepreneurship development.

Poon Hong Yuen
Chief Executive
Enterprise Singapore

Poon Hong Yuen is the Chief Executive of Enterprise Singapore, the agency tasked with helping enterprises grow.His previous posting was as Deputy Secretary at the Ministry of Law (MinLaw), where he oversaw initiatives to reform legal policies, promote the legal sector, and transform delivery of services.

Prior to MinLaw, he was the Chief Executive Officer of the National Parks Board. Before this, he had held various appointments in organisations across the Public Service, including the Ministry of Finance, Ministry of Trade and Industry, Economic Development Board and Infocomm Development Authority.

He had also worked as a venture capitalist covering markets in Shanghai and Silicon Valley.

Hong Yuen graduated with a Bachelor in Electronic Engineering (First Class Honours) from the Imperial College of Science, Technology and Medicine, UK, in 1993.

Vicknesh R Pillay
Founder and Managing Partner
TNB Ventures

At age 31, Vicknesh R Pillay was already an established entrepreneur who was nominated for the “Entrepreneur of the Year” award at the coveted Ernst and Young Entrepreneur Awards 2013. As Managing Partner of TNB Ventures, Vicknesh will tap into his fund management, investment and go to market experience to oversee and manage the TNB Venture’s Series A/B Investments and portfolio companies.Over his enterprising career, Vicknesh has earned several accolades. After being nominated for his first award, SICCI-DBS – “Most Promising Entrepreneur 2011”, he notched up numerous awards such as the “Best Foreign Enterprise” award at SME1 Asia 2012, “Most Promising Entrepreneur” award at Asia Pacific Entrepreneurship Award 2012, “Top Luminary” at Promising SME500 2013 and the “Midas Touch Asia 2013-Platinum Award” presented by Apple co-founder Steve Wozniak.

Vicknesh founded, managed and exited an independent advisory firm where he raised and managed equity for projects worth over €300 million. He also founded, operated and exited startups which contributed a combined revenue of approximately S$ 47 million in 4 years. Currently, Vicknesh serves as a Board of Director at several companies where he advises and assists on their internal strategies and regional expansion plans.

Having graduated with a double degree from Nanyang Technological University (NTU) and dual MBAs from UCLA Anderson and the National University of Singapore, Vicknesh is passionately involved in Singapore’s startup ecosystem. He is an appointed judge and mentor for numerous entrepreneurship workshops, conferences and startup competitions, contributing to the cultivation of aspiring entrepreneurs and startups.

Genping Liu
Senior Executive Director
Vertex Ventures

Genping Liu joined Vertex in 2010. He covers Southeast Asia and Taiwan on industry sectors including internet/mobile and enabling technologies.Genping has a diversified set of experience working with startups & multinational companies in various sectors including internet, electronics (batteries), telecom and investment banking. He started his career with a product manager role at Motorola Electronics Singapore.

Genping holds a Bachelor of Computer Engineering from Nanyang Technological University Singapore, and an MBA from University of California – Los Angeles.

Winning Startups

Sophie’s Kitchen wins SLINGSHOT@SWITCH 2017 powered by Startup SG

A total of S$600,000 Startup SG grant was awarded to five teams at Enterprise Singapore’s inaugural startup competition

Sophie’s Kitchen was awarded the grand prize of S$200,000 Startup SG grant at today’s SLINGSHOT@SWITCH, the inaugural startup competition by Startup SG. Founded in 2010, the US-based foodtech startup clinched top spot for its plant-based seafood alternatives that are developed using innovative ingredients and its patent pending technology. Startup SG is an initiative by Enterprise Singapore, an agency under the Ministry of Trade and Industry responsible for helping Singapore enterprises grow.

Four other startups – BLITAB Technology, LPixel Inc., Lucence Diagnostics and Smart Animal Husbandry Care – took the runners-up prize of S$100,000 Startup SG grant each, at the three-day event held at Sands Expo and Convention Centre as part of the Singapore Week of Innovation and Technology (SWITCH).

Through SLINGSHOT@SWITCH, Enterprise Singapore aims to add more vibrancy to the local startup ecosystem by providing promising startups with a platform to showcase their technology and business ideas. These global startups will bring unique and innovative skillsets, talent, and networks to bolster Singapore’s position as a leading startup hub.

Winners of SLINGSHOT@SWITCH powered by Startup SG 2017:

Winner of Grand Prize S$200,000
Sophie’s Kitchen

4 Winners of S$100,000

2. LPixel Inc.
3. Lucence Diagnostics Pte Ltd
4. Smart Animal Husbandry Care Pte Ltd

Finalists advancing to the Grand Finals (Wednesday, 20th September 2017):

1. ASIA WEALTH PLATFORM PTE LTD 2. Biosensorix Pte Ltd
3. BLITAB TECHNOLOGY 4. Bttrigtical Pte Ltd
5. Canopy Power Pte Ltd 6. Dathena Science Pte Ltd
7. DeNova Sciences Pte Limited 8. Innovfusion Pte Ltd
9. jumper.ai 10. Lauretta.io
11. Livin farms 12. LPixel Inc.
13. Lucence Diagnostics Pte Ltd 14. Movel AI
15. NetObjex 16. Reaqta
17. SmartUp Pte Ltd 18. Spark. Toys
19. Triple W Japan K.K. 20. X0PA Ai Pte Ltd
21. XRVision Pte Ltd

Startups in the Qualifying Round


Abyss Processing Pte Ltd

Abyss Processing Pte Ltd is a new start-up company registered in November 2015 that aims to improve and simplify the diagnosis and prognosis of blinding disorders using state-of-the-art artificial intelligence and 3D image restoration technologies. Abyss Processing already has well established software solutions that are currently beta-tested by more than 100 users from 27 top medical institutions worldwide.


Asia Wealth Platform Pte Ltd is the company behind StashAway, an intelligent, cost-efficient investment engine that empowers individuals to manage their savings and achieve their personal financial goals.

The platform analyses an individual’s financial assets, investment time horizon, and risk preferences and then builds and manages global, customised portfolios of highly diversified, low-cost ETFs across asset-classes. The platform uses a proprietary asset allocation framework (ERAA), that incorporates analysis of economic cycles in order to maximise returns at any level of risk targeted.
Recognising that no customer-centric wealth manager operates in APAC, StashAway’s experienced leadership team identified an opportunity to empower individuals with effective and intuitive investing and saving tools. Founded in Singapore in 2016, StashAway is led by three founders Michele Ferrario, Freddy Lim, and Nino Ulsamer with combined 45+ years’ experience in investing, technology and entrepreneurship.

StashAway holds a CMS license for Fund Management (Retail) by MAS, and has offered its product in Singapore since July 2017; the company has the ambition to offer its products to customers in other fast-growing APAC markets.

BeeBryte Pte Ltd

BeeBryte is leveraging on artificial intelligence to make commercial buildings & factories use less electricity and become smarter!

Its software-as-a-service minimises utility bills with automatic control of heating / cooling equipment (e.g. HVAC) and/or batteries added to the building.

Based on weather forecast, occupancy and energy price signals, BeeBryte takes care of everything: maintaining temperature within a comfort range set by the customer and optimising costs and efficiency for up to 40% savings.

The technology combines a patented real-time optimisation technique, proprietary trading algorithms, cloud computing and predictive analytics to offer dynamic energy services fully integrated to the Internet of Things.

Founded in 2015 by serial entrepreneurs Frédéric Crampé and Patrick Leguillette, BeeBryte is based in Singapore and is accelerated by INTEL.

The company was recognised as the “2017 Energy Transition Startup of the Year” by German-based DENA and “2017 Singapore Entrepreneurial Company of the Year” by Frost & Sullivan.

Biosensorix Pte Ltd

Biosensorix is a biotechnology company founded in 2015 with a mission to change the way diagnostics is done in the world and make it accessible to everyone. Diagnostics today are mainly performed in centralised laboratories and use laboratory-based tests that take time, require expensive equipment and need highly trained personnel. The company’s technological advances will enable on-demand, point-of-care diagnostics, screening or monitoring that will be easy to use and accessible to everyone. The main proprietary diagnostic technology, ELLI™, is a USB-like device that can detect and quantify disease biomarkers within 15 minutes.

Biosensorix aims to empower primary health providers everywhere to make rapid and accurate decisions, ultimately saving patient lives and healthcare dollars.


BLITAB® is the World’s first tactile tablet with an innovative actuating technology to create tactile text and graphics. The “iPad” for the blind. Our patented invention is the smart actuation technology that can be multiplied into several industries and applications. BLITAB® allows for the first time blind users to learn, work and play with one mobile device; have digital access to information in real time. BLITAB® converts any document into universal Braille text; little smart dots (“tixels”) raise immediately from the surface.

Worldwide there are 285 million people with sight loss. In Asia alone there are 80 million severely visually impaired users. Asia alone holds 58% of the world’s blind population. Our award-winning team shares the vision of revolutionising how blind users have access to information through a sustainable business model. Our combined experience uniquely qualifies us to change the speed of social inclusion of blind users via innovative technology.

Bttrigtical Pte Ltd

Bttrigtical is involved in the study of Photobiology and development of applications at molecular level.

We have developed the only analytical instrument, without the use of chemicals to measure water content in oil. We created the only photosensitiser antimicrobial coating that is perpetually reusable. A series of life saving applications were commercialised from our innovative technologies. These include an air filter that kills microbial bacteria on contact, an ultra-portable water purification bag to disinfect water bacteria, disintegrates formaldehyde and controls infectious disease through our permanently lasting antimicrobial spray.

Bttrigtical has won many technology awards, including Enterprise Singapore Technology Commercialisation award and the Singapore Polytechnic Big Idea award. Bttrigtical was a finalist for 2017 Singapore Emerging Enterprise Award, the Singapore Best Technology Award and Singapore Most Promising Start-up Award.

byneri Singapore Pte Ltd

byneri focuses on providing products and services for the cybersecurity industry. Binary sequences are fundamental to many applications in communications, radar and ranging, encryption, etc. There are crucial mathematical properties required to securely perform and operate these applications.

Currently, existing methods do not provide the level of strength required for such applications, thus making them weak and/or inadequate and leaving them vulnerable to attacks. We at byneri have new and innovative methods of generating said sequences with significantly better properties. This opens new doors for innovations and secure locks for those doors.

Our products and services enhance security for applications like satellite navigation and communication, audio and video streaming, radar and ranging, data communications, marine communications, encryption, and other companies using binary sequences.

We produce cryptographic keys that possess properties unparalleled in comparison to any existing methods. These keys can be incorporated in existing cyber security structures, thus making the transition painless.

Our management team has 60 years’ worth of combined experience in the areas of encryption, cyber security, and communication (IT). More importantly, as a start-up, we are open to coaching and learning.

Canopy Power Pte Ltd

At Canopy Power, we believe that access to electricity is a cornerstone of social development. We strive to become the leading enabler of electrification for businesses and communities in Asia Pacific through the means of smart renewable energy microgrids. We serve remote businesses such as mines, plantations, resorts, island utilities as well as remote communities. We are engaged in all four key elements required to achieve scale – proprietary technology, access to bankable customers, inhouse system engineering and execution capabilities and ability to provide customer financing.

Our proprietary technology “remote monitoring & management system” provides strategic differentiation. It ensures optimal operation and hence minimum cost of electricity generation. Our R&D team is equipped with software development, data analytics and machine learning skills. Prototype is running at our Singapore based test bed. Beta launch will be in Q4’2017. We are designing and constructing optimal microgrids for customers in Indonesia, Philippines and Cambodia.


Cerebry, a Singapore-based startup, has developed the world’s first completely automatic question generator. We own the intellectual property rights to an artificial intelligence (A.I.) framework which can create examination-style questions and solutions in any format, and in any well-defined domain. The technology behind the framework has been validated by several publications in peer-reviewed international conferences on AI. We have demonstrated this in Mathematics, Physics, and Chemistry.

What makes us special is that we do not require a predefined database of existing questions, all our questions are 100% original, can be generated in seconds, and are customisable in terms of difficulty, format and concepts tested. In addition, our algorithm can easily adapt to other rule based domains such as Biology, Grammar, Finance etc.


CricketOne produces the most sustainable and affordable protein from crickets by developing technology and processes to rear crickets intensively on agricultural by-products.

CricketOne partners with farmers to farm crickets, and acquires the output to process into cricket powder and value-added products, through which we deliver solid social and environmental impact.

Curiocity Information & Technology Pte Ltd

Curiocity strives to provide marketing and consumer relationship management solutions for a variety of offline goods and services suppliers – including groceries, fashion, F&B, leisure and hobbies. Its attraction is that it provides cash rebate and receipt management for our users- individual consumers.

For a start, Curiocity focuses on the collection of offline transaction data of groceries and other daily expenditures by acquiring consumers’ offline transaction receipts. Curiocity aims to eliminate paper receipts and promote the use of NFC eventually.

Curiocity is dedicated to become the most reliable, flexible and easily accessible offline sales Big-Data service provider in Singapore.

Dathena Science Pte Ltd

Dathena is the all-in-one Smart Data Governance, Security and Compliance platform, supercharged with AI. Dathena solves the information risk management problem related to the growth of unstructured data. Thanks to revolutionary artificial intelligence capabilities, Dathena is the only technology on the market offering automated classification, categorisation and detection features, when compared to traditional static rules and keyword approaches.

DeNova Sciences Pte Limited

To be Asia’s leading one-stop service provider for commercial and academic entities.

Services include the product application of our biologically engineered skin substitutes and customised scaffoldings with functionality and phenotypes closely resembling that of human skin of all types, as well as product supply of our In-Vitro model to all customers who wish to use it for their in-house studies.

DENOVA Sciences strives to provide the best range of artificial skin models as well as tissue scaffolding suitable for use in rigorous clinical testing, diagnostics, reconstructive industry and cosmetic surgery, developed by scientific experts from the Material Engineering and Life Sciences department of Nanyang Technological University. DENOVA Sciences provides contract services for testing and diagnostics for both commercial and non-commercial entities.


eragano develops an end-to-end solutions using technology for smallholder farmers from connecting farmers with banks and crowdfunding, agriculture experts and business off takers as buyers of harvest crops.

eragano strengthens banks’ trust in farmers by providing clear monitoring and a user friendly and real time farmer app. eragano also helps industry off takers to have a consistent supply in terms of quality and quantity from farmers.

Facerecog Asia

Facerecog Asia, led by a team of computer vision scientists, engineers and a post-doctoral researcher in algorithms and tracking, is a startup that has built computer vision services since 2014. The company focuses their development on emotion recognition research and has won numerous awards such as the ASEAN ICT Gold Award for Best Startup. Its notable clients include DBS Bank, Clear Channel, Unilever, NEC and Sentosa.

This year, Facerecog Asia is launching the world’s first computer vision platform that enables businesses to deploy emotion recognition-capable apps on the browser. The beta is launching across 7 countries around Asia and 1 country in Europe. Users can simply and easily log-in and build emotion recognition apps on the platform.

Fitpu Healthcare Pte Ltd

Fitpu Healthcare, a joint-spinoff of National Cancer Centre Singapore and A*STAR, aims to be the leading solution provider in tissue functional imaging data. The company’s technology is based on the founders’ R&D and breakthroughs throughout the past 20 years. The technology has been demonstrated to have significant advantages over competitors in clinical studies in large healthcare institutions from Europe, US, Singapore and China.

The company is currently focused on the China market and has successfully set up demonstration sites in a few large Chinese hospitals. The company has strong connections in China’s healthcare industry and has gotten strong support from the local government. Currently, the company is in the process of regulatory certification (including CE/CFDA/FDA/HSA) of its products.

Imagene Labs

Imagene Labs is a consumer genetics company that makes personal care products, truly personal. We create customised skin care and supplements based on consumers’ unique DNA profile, and we do this in a scalable way. We are vertically integrated. Our scientific team is led by medical doctors and PhDs. We run wellness DNA tests in our own labs in Singapore and Beijing, we own the proprietary Asian genetic database, and the IP of the customised products we create.

We launched in Singapore in September 2016, and have expanded quickly to 6 markets as of September 2017, with more in the pipeline. Currently we are following mainly a B2B model. We have gotten major media attention, signed some large deals with reputable partners with thousands of users on board. Our goal is to work with wellness businesses to provide DNA-based personalisation along the whole consumer experience.

INKOMARO PTE. LTD. (Indoproc.com)

Indoproc, made by INKOMARO PTE. LTD, provides eProcurement technology and services to help large enterprises standardise and centralise the procurement of all their routine and fast moving goods. As a result, our clients enjoy direct cost savings on the purchasing price of their routine materials and indirect savings derived from decreased administrative burdens.

Innovfusion Pte Ltd

Innovfusion is a medical technology company developing a unique portfolio of therapeutic management systems (a new class of devices integrating pain intervention with continuous vital signs monitoring) to provide safer, more effective and personalised pain relief.

The Company addresses various unmet clinical needs in the post-surgery and labor pain space:

  • Morphine is commonly used for post-surgery pain relief but frequently causes respiratory depression. Undetected and unmanaged respiratory depression can lead to respiratory/cardiac arrest, and in serious cases, anoxic brain injury and death.
  • More than 50% of women experience breakthrough pain during labor using current methods of epidural administration (continuous infusion).

How Innovfusion’s therapeutic management systems benefit patients:

  • INTRAVA protects patients from respiratory depression by automatically pausing/stopping drug infusion when safety thresholds are breached
  • EPIVA reduces the incidence of breakthrough pain by more than 350% compared to conventional methods despite using similar amounts of analgesia


jumper.ai is a new platform that will turbo-charge your social media followers into instant contextual sales without having to navigate off to a website or download an app. Commerce at the platform where your customers spend most of their time..

We do this by:

  • Converting your social media post into a direct Point of Sale.
  • Leveraging on the power of #hashtags cross platform. (One hashtag works across Facebook, Instagram, Twitter and Youtube)
  • AI powered instant checkouts in 2 minutes or less.
  • Managing inventory and embedding the purchase behaviour within #hashtags.
  • No apps to download. No websites to visit. No links to click. Fast, Easy, Instant.


Industry 4.0 is not only about integrating intelligent hardware and machine learning, but also about creating a platform of inclusiveness that allows a greater portion of society to benefit from these changes.

Lauretta.io changes the way SMEs in retail, F&B and logistics manage their business through the process of human process automation, a process that empowers staff rather than replaces them.

By leveraging convolutional neural networks, mobile devices and a patented beacon based process of productivity optimisation, SMEs enjoy real time analytics of staff productivity while providing a zero touch HR process consisting of receiving an email every evening.

At the same time, the staff receives best-of-breed on boarding and training and the knowledge that their good work is recognised. The good employees are noticed, weak ones are called out. This leads to an average revenue increase of 8% and a cost reduction of 3%.

Livin farms

Livin Farms is feeding the world while protecting the planet. Insects can be grown on resources that cannot be utilised as human food anymore, therefore on very small ecological footprints, with little resources in water, energy and a fraction of CO2 emissions any other livestock production takes.

Our insect farming technology (patent published on both rearing technology and harvesting technology) is getting good traction in the consumer markets of North America and Europe. We have received seed funds from SOS Ventures (www.sosv.com), completed their hardware acceleration program in Shenzhen in Southern China, and completed a successful crowdfunding campaign on Kickstarter (almost 150,000 USD and 830 individual supporters, from 10 countries). We are now taking the next step to scale our technology.

LPixel Inc.

LPixel, a spin-out venture from the University of Tokyo, is a leader in advanced image analysis technology specialising in the Life Sciences field, including the medical, pharmaceutical and agricultural sectors. LPixel is dedicated to offering researchers top-tier image analysis solutions that integrate AI technology. LPixel is currently working with the National Cancer Center Japan to further the research and development of its AI-based medical diagnosis software.

Lucence Diagnostics Pte Ltd

Lucence Diagnostics was founded by Dr. Tan Min-Han, a renowned leader in medicine with the vision of solving the most complex diagnostic problems in medicine through the most innovative technology design possible. We pride ourselves on delivering the highest quality accredited services and consultation to patients and physicians to improve cancer care for all.

At Lucence, we are a team of exceptional individuals committed to a single cause: to fight cancer. As leaders from diverse fields including oncology, laboratory medicine, technology development and data science, we believe that making the most informed decision possible leads to better outcomes for cancer patients everywhere. Proudly designed by an international team of doctors and scientists headquartered in Singapore, our diagnostic tests and insights enable physicians to make more informed decisions to improve patient outcomes.

Through its DNA of restless and relentless innovation, Lucence strives to create a world that is enlightened by genetics for better diagnostics, better decisions, and better health.

Movel AI

Movel AI builds the next generation robot navigation system. Our technology is based on advanced computer vision, sensor fusion and motion planning. Our solution enables ground robots and drones to work in many places that is not possible before.

Movel AI developed a versatile robotics platform to effectively helps robots navigate in an unknown environment. It is a navigation platform which uses GPU, RGB-D camera and distance sensors. Our solution uses computer vision with sensor fusion and makes navigation of a robot extremely simple. It is designed to provide the robot with its precise position and it also enables the robot to learn the position of obstacles in their surroundings. Movel AI’s algorithm can remember a huge number of visual landmarks at different places, and rely on these landmarks to localise. Even if the environment is partially changed, the robot can still localise and remember the new landmarks into the map.


NetObjex Inc, based in Irvine, California (USA), is an IoT-Blockchain startup. It has developed some of the core building blocks needed for Smart City technologies to flourish. In the very near future, devices will operate outside the trust boundaries of a single entity, and function in trusted ecosystems along with digital assets owned by multiple parties. These ecosystems will involve devices operating in an autonomous or semi-autonomous manner.

NetObjex has developed a secure, decentralised, distributed, fault tolerant network for inter-device discovery, authentication, communication and transactions called IoToken. This network is underpinned by a robust, edge to cloud, IoT Platform for data acquisition and dissemination. The uses of this technology include Compliance Management, Digital Asset Management and Performance Tracking, ID Management, Product Provenance, Information Validation, Usage Based Billing, Smart Contracts for a Sharing Economy and more. The team is led by ex-Yahoo executive Raghu Bala ,and advised by ex-Broadcom CTO Nambi Seshadri.

Nucleus Dynamics Pte Ltd

Nucleus Dynamics Pte Ltd., is a medical solutions provider focusing on the development of SMART Community Healthcare solutions. Our telewound intelligent decision support platform, eMedicare, gives patients peace of mind by measuring, monitoring and providing advanced sensing for patients with external wounds, saving nurses’ time, hospitalisation costs and unnecessary travel. Our platform enables wound care specialist consultations for patient with a high quality of care, for both remote areas in developing countries and hospital environment in developed countries.


Packdat is a social and extremelysimple way to plan a trip with friends. Packdat uses community listed content and intelligently arranges your itinerary.

Packdat envisions that trip-planning can be the best part of travel. It can be a whole new experience with friends and how we can tell our stories with travel.


ProSpace is a technology startup that provides workplace analytics/productivity tools to large corporations. Our vision is to revolutionise the workplace ecosystem and management systems – by leveraging technologies and IoT connecting workplaces globally. Our target markets are global enterprise with large office footprints, as well as co-working space providers. Our MVP was launched in December 2016. Since multiple global enterprises has deployed ProSpace analytics platform both in Singapore and overseas.


ReaQta develops a ground breaking endpoint security platform capable of hunting for active and dormant cyber threats inside an organisation’s network by using Artificial Intelligence. The infrastructure’s behaviour is modelled and potential threats are detected using a process similar to that used by the immune system to identify pathogens. Once a new threat is detected, the platform provides full visibility over the attack, allowing the analysts to track everything as it happens, reconstruct all malicious activities in real-time and remediate to the threat.


More than just a visual effects and media studio, Seyenapse aims to empower everyday people with their work, be it through their own content or by collaborating with similar businesses to work on insanely ambitious projects. Working hand-in-hand with partners on an international stage with an internal team of people from various cultural backgrounds and experiences, Seyenapse is currently creating a virtual reality experience that allows users to re-design and re-write a reality of their choice, effectively giving users the ability to play God in a world with no rules – the ultimate escape for anyone and everyone wishing their real lives played out in a different way but are confined by real-world limitations. Seyenapse strives to burn an indelible mark on the minds of all who come into its presence, leaving them feeling empowered and stronger than ever before – poised to take on the challenges of actual reality.

SmartUp Pte Ltd

“SmartUp” the way your team learns!

We are a mobile-first, micro-learning platform built for dynamic knowledge-sharing and content creation, with gamification and data insights. We are a young, dynamic company that already has large corporates on the platform in Singapore, UK, Malaysia and more. Our customers use SmartUp to enable their teams to create interactive, micro html content that is easily shareable.

Companies create a huge variety of content, from courses in future skills such as AI, Cyber and Data, to Compliance, On-Boarding new employees and more. SmartUp.io is leading the next wave of knowledge sharing amongst organisational teams.

Several companies in Singapore are using us for future / digital skills training, which is so essential to the evolution of their teams and the services they offer. We enable companies to “SmartUp” their teams and people love the fresh approach we bring to the world of training and knowledge sharing.

Smilesmith Dental Services Pte Ltd

At Smilesmith, we are building a unique environment for the dental community. As a first step, our live B2B dental marketplace lets dental clinics browse and purchase dental supplies from multiple suppliers over a single platform under a single order. This marketplace has been created for India and Singapore, two of the toughest markets in Asia.

The typical dental supply chain is almost devoid of technology in terms of ordering, managing and paying for products. Paper is king when ordering or paying for dental products. Product information, specifications, availability and pricing is still communicated via voice (telephone). In addition, the current offline mechanism deprives clinic owners/dentists of product and price discovery and comparative purchasing.

Our Solution, Smilesmith Dental Marketplace will play a vital role in bringing these isolated dental clinics together and in providing a greater selection of products, resulting in aggregated transactions and increased efficiency in their supply chain.

Spark. Toys

Spark.Toys is a Netflix style subscription service, of renting toys, for children between ages 2-7. For a small monthly fee, the subscriber receives a box of award winning toys at their doorstep. A month later, the company picks it up, cleans, sanitises and vacuum packs the toys, and ships them off to the next subscriber. The toys are matched to each individual child’s developmental needs using a proprietary machine learning algorithm. Sharing-economy based model reduces home clutter by 90% and cost of toys by up to 60%, while reducing the toy industry’s burden on the environment.


Surge is developing an Al-powered smart assistant to help sales professionals close more deals by automating data-entry and delivering insights, turning administrative time into more selling time. We do this by integrating our AI with multiple sales tools such as CRMs (Salesforce), Calendars and Contacts to a single conversational interface so that you never have to worry about administrative tasks ever again.

Sales professionals spend about 4 hours a day on average on administrative tasks alone, when time could be better spent elsewhere, such as seeking out new leads or nurturing clients. Administrative tasks include logging of daily activities and client details into Customer Relationship Management tools such as Salesforce. Our tool is an additional plugin on top of existing CRMs to allow sales professionals to be more productive as CRM alone is simply not enough to help them. CRM is merely a data logging tool, which does not actually contribute to sales professionals’ daily sales activities, whereas our tool helps by following several sales methodologies and acts as an assistant to constantly remind users when and what they should focus during customer engagement.

Triple W Japan K.K.

DFree, a product by Triple W Japan K.K., is a wearable device that can predict when the user should head to the toilet. It analyses the change of the bladder size by ultrasound sensors to predict the timing of urination. The prediction relies on the unique algorithm. In nursing homes, caregivers will be able to know the most effective timing to change the diapers or to guide the users to the restrooms.

Healthcare providers will be able to reduce their costs by two ways. According to our clinical trials, DFree reduces 30% ofcare time. It avoids nurses wasting their time by guiding the care-receivers to the restrooms when there is no urination. They can monitor urination remotely by using the DFree APP so the caregivers can optimise their routine diaper check process. This also reduces the cost of the diapers by 45%.

Turnkey Lender Pte Ltd

Turnkey Lender is a global leader in credit scoring, decision automation and loan management for the non-bank lending industry. Turnkey Lender SaaS platform is an intelligent end-to-end solution for complete automation of the lending business in non-bank organisations and small banks. It supports all stages of the loan life cycle – from application processing and automated decision making to collection and reporting. The system can be easily integrated with any internal and external data sources and services for automated data retrieval and processing.

Turnkey Lender minimises credit risks through advanced scoring and screening of applicants and a comprehensive set of reports, dramatically reducing the cost of lending for Lenders and borrowers. Turnkey Lender is ideal for consumer lending, microfinance, payday loans, auto loans, mortgages, SME loans, in-house financing, P2P and other types of lending.

Venuerific Pte Ltd

Making celebration happen since 2013, Venuerific is a marketplace that connects people looking for a space for their events (be it a seminar, meeting, birthday, wedding or others) with people who own event spaces. Think industrial lofts, black & white private estates, unique restaurants, and beautiful rooftop bars with sunset view. Our vision is to create seamless and unique experiences for anyone who wants to host a memorable celebration. Through technology & innovation, we believe this is achievable.

The end customer is able to find a venue faster and more effectively with entirely targeted groups of event organisers viewing, inquiring, and booking the spaces for their functions. This gives Venuerific the opportunity to become the ASEAN Number 1 marketplace for events.

Vision strategy storytelling

VSStory is a new-age communications company, helping visionary companies get more visibility.
We enable Visionary Companies to scale their mission, by developing a new type of communication strategy – centred on their Vision, driven by connected ecosystems and powered by fast real storytelling.

As a strategic communications agency, we design stories which are authentic and targeted. Helping the world’s most inspiring brands, differentiate & get more visibility, to attract more customers, inspire employees and grow their business.

We have worked with major brands, government and some of Asia’s leading startups like P&G, Essilor, IMDA, DFAT, GoJek and Moneysmart.

X0PA Ai Pte Ltd

X0PA is an artificial intelligence company in the human resources sector. Integrating big and small data, deep learning, as well as machine learning expertise, X0PA’s proprietary algorithms predict employee loyalty, attrition, employee performance and more. X0PA can directly impact a company’s bottom-line by identifying and retaining its best talent.

An SAAS solution, X0PA allows companies to save millions of dollars by providing a tool to identify and retain their highest performing and most loyal talent. X0PA aims to disrupt the way recruitment is being done in the industry by making this quicker and more accurate.

In addition to our B2B product, X0PA’s roadmap includes a B2C product whereby individuals can manage their careers better by identifying functions and organisations where they would perform at their best.

Founded by seasoned entrepreneur, Ms. Nina Alag Suri, X0PA is supported by a team with over 55 years’ experience in human resources and analytics.

XRVision Pte Ltd

XRVision is redefining security by introducing the OWL Intelligent Lock, the world’s first IoT Access Control solution designed for customers managing large numbers of stationary & moveable assets. The OWL Intelligent Lock offers integrated 4G/NB-IoT connectivity, up to 4 factors of authentication, an on-board sensor array with edge analytics, variety of form factors and long battery life. The Owl management & analytics hub is an enterprise SaaS-based portal providing real-time monitoring, workflow automation and LOB integration.

XRVision’s Owl was selected for the IMDA ‘Green Lane Accreditation’ and has successfully passed multiple security and functionality assessments by MHA.

XRVision is a Singaporean startup backed by NUS, NRF and TNF and is led by globally renowned security experts. We have a range of local and global prestige Homeland Security, Smart City, Transportation, Retail and Logistics customers, including MHA, HDB, JTC, STE, Singtel and Surbana Jurong, as well as national police forces, telco operators, retail chains and more.

Partner Competitions

Future Food Asia

Startup SG is an early supporter of the AgriTech and FoodTech vertical, recognizing its importance for Singapore and the region.

It has chosen Future Food Asia as the partner of choice to screen and select four most relevant startups that are fast-tracked to the Grand Finals. As part of the pre-selection process, those startups were awarded a Startup SG prize at the Future Food Asia Award event in May 2017 in Singapore.

“It is visionary from Startup SG to embrace the AgriTech and FoodTech vertical and give it visibility in this ambitious cross-domain event. As the first domain-specific platform in Asia-Pacific, Future Food Asia is proud to be the selection partner of Startup SG.”, said Isabelle Decitre, Founder and CEO of ID Capital.

Future Food Asia is the first-of-its-kind platform for AgriTech and FoodTech innovations in the Asia-Pacific. In partnership with multinationals, government organizations, startups and research teams, we are building an integrated innovation network. Operated by ID Capital, it is looking for agile startups to innovate and disrupt our food value chain. The annual Future Food Asia Award ceremony aims to accelerate open innovation in AgriTech and FoodTech across Asia Pacific, with the goal to catalyze and align an ecosystem to cope with the challenges of food.

The Winners of Future Food Asia are:

Smart Animal Husbandry Care Pte Ltd

Smart Animal Husbandry Care (SmartAHC) is a company that focuses on developing smart devices for the pig farming industry.

Currently, SmartAHC has two products in their product line, namely the e-Doctor and Smart Ear Tag (SET). The former is a health and estrus monitoring wearable designed for the breeding sows. It helps the farm manager to monitor the health status of the breeding sows remotely and accurately predict the best timing for artificial insemination. The second product, SET, is an RFID ear tag that comes with tamper-proof function. This product is designed for the fattening pigs and is used to provide a unique identity number to every fattening pig. It provides full traceability of the pigs and enables the livestock insurer to provide individualize product for each pig which is an essential element for the farm owners to collateralize their pigs to financial institution.

Sophie’s Kitchen

Sophie’s Kitchen Plant-Based Seafood is the world’s first company to make plant-based seafood alternatives using innovative ingredients and patent pending technology. We are also one of the few meat alternative producers that are 100% gluten free, 100% Soy Free, ALL Non-GMO Project verified, and Kosher.

e27 TOP100 Fight Club

The TOP100 programme is a full-fledged online fundraising platform that connects the region’s startups and investors using matching algorithms. Asia’s most promising startups and investors are now unconstrained by distance or time, enabling startups to fundraise all year round, and investors to expand deal flow opportunities.

For startups pre-seed to Series A, TOP100 Fight Club provides a pitching showcase taking place at Echelon conferences across Southeast Asia, providing startups exposure to over thousands of key ecosystem players in person.

The Winner of e27 TOP100 Fight Club is:

Poladrone Solutions Sdn Bhd

We are building the future of aerial data collection & analysis. Our team utilizes autonomous drones and customized algorithms targeted at specific industries such as oil palm, thermal inspections, construction mapping to efficiently collect and analyze data. In doing so, accurate insights are generated to improve efficiency. Poladrone is also an official DJI enterprise distributor, and has access to world-class tools & support to better serve our expanding client base.


National Healthcare Group (NHG), Enterprise Singapore, Exploit Technologies Pte Ltd (ETPL) and Biotech Connection Singapore (BCS) co-organised Singapore’s first Open Innovation Challenge in Healthcare, where local startups, SMEs and A*STAR research teams were brought together with NHG clinicians to solve urgent clinical needs.



Cogniant is remote monitoring platform for chronic and mental health conditions for real time outcomes tracking and predictions.

L’Oreal Innovation Runway

Five finalist teams from the L’Oréal Innovation Runway Startup Challenge will be vying to be winners at SLINGSHOT@SWITCH 2017! Join us for this exciting session as the teams pitch their most innovative ideas in Novel, Smart Materials, Green Materials, Delivery Technologies, Personalised Beauty and Digital Technologies.

Launched in partnership with Startup SG, NUS Enterprise and Enterprise Singapore, the L’Oréal Innovation Runway startup challenge aims to partner with early-stage startups and small enterprises in the Asia-Pacific (APAC) region. Participating teams stand to win an opportunity to work with L’Oréal and its regional APAC hubs, gain access to mentors and industry networks through L’Oréal, NUS Enterprise and Enterprise Singapore, as well as potentially receive S$5,000 cash prizes and a S$50,000 Startup SG grant. The two winners will also be fast tracked to the final of SLINGSHOT@SWITCH powered by Startup SG.

Global HIT Challenge

The Global Health Innovation Technology (HIT) Challenge is an international contest for healthcare professionals to submit competition entries that identify real healthcare problems and present solutions that are innovative, engaging and sustainable.